Meet Allison Goldfarb (@algoldfarb)! Born in St. Louis, studied Literature and Critical Theory at school in Minneapolis, and finally landed in Los Angeles. She’s an actress and model and also makes music under the name Geranium. Her style journey takes us through the iconic looks of the 70s and 90s and her music and movie recommendations may change your life (currently listing to Dip in the Pool’ on repeat).

Meet Gina Pagnella! A Californian living in Italy as a vintage buyer (queue dream job?!). Gina spends her day searching far and wide for the best and most unique scores and gets inspired along the way.

Meet Alexzandra Compton AKA @alexzzzandriaz who resides in the city of Los Angeles. Her style (really enjoyed this visual BTW), is a toss up between Katherine Switzer running the Boston Marathon, and if Sonic Youth were a singular entity who married a humble french farm girl from the 60’s.”

In Conversation with Sarah Shabacon

August 24, 2021 — Interviews

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Halee_Hastad profile photoHalee Hastad

Effortlessly cool, seriously intentional — meet Sarah Shabacon, mother of two and the genius behind cult favorite Bohème Goods. Sarah talks thrift, how integrity shapes her business, and her favorite Noihsaf score.

Meet Aily Kei, an actor living in Los Angeles (born in Tokyo) who has a thing for Japanese comedy shows and sci-fi (which might be the best combination of hobbies we’ve ever heard).

In a world where everything seems to constantly be vying for attention, it is rare to give pause to something that feels truly refreshing, even exciting. Cue artist and ceramicist Isaac Diaz of Uoqaus (a name loosely based on the Finnish word for sigh) and the way he is reimagining the expectations for the modern creative by paying homage to the past. Fresh out of university, Diaz talks to us about his exploration of ceramics, personal roots, and his future vision for the timeless works he creates.

Eric Swanson AKA @slag.heap is currently an architecture student in Los Angeles. Eric is a big thrifter with a keen eye for unusual finds. You can find a lot of his found treasures over on @noihsaf.home

TMI: Transformation Tank

July 19, 2021 — Articles

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Halee_Hastad profile photoHalee Hastad

How one simple linen top spurred a complete overhaul in my personal style and attitude.

Knitwear designer Valencia Shanelle turned the NYC Covid lockdown into an opportunity to cultivate her craft. Since 2015 she has been refining her knitting skills and this winter her colorful take on the classic 1940s balaclava caught our eye. She talked with our New York team member, Meredith MacNicholas, a bit about her process, the culture of knitting, and what she has coming out this summer.

Traveling is important to me, near or far really — it’s about new places to feel. My dog’s name is Beau and he is the sweetest thing I’ve ever known. My zodiac sign is Cancer. I think I’m probably on my 300-somethingth lifetime, maybe more honestly. It’s been a decent one so far. I pray a lot.

The Ultimate Power Suit

June 9, 2021 — Articles

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Writer Sarah Zimmerman gives pause to a checkout cart that is filled with a little more crushed velvet than she was ready for.