Even in the early afternoon, Brooklyn is pulsing. Stepping off of a fast-paced street into Oeuf’s new studio is to find an unexpected oasis within the blocks of brownstones. Wide, light wooden boards pave the way and carry visitors up the four story space. Natural light pours in from a trio of huge windows in the back, which overlook a terrace in process of being renovated. From the perch, one sees delicate vines and greenery intermingled with concrete. It is quiet. On the second floor, a cream-colored Danish kitchenette with big circle fixtures has been installed. Fabric swatches and other colorful bits of Oeuf’s upcoming collection gather around on a large table downstairs.
![A few knit Oeuf items sit against a plain white background; a mouth pillow with braces, a rainbow pillow, and a cloud pillow with a face.](https://transforms.noihsafbazaar.com/production/uploads/oeuf-pillows.webp?w=2400&q=60&auto=format&fit=crop&dm=1655235128&s=fce1398765e3f5680e7c1364675fbf3b 2400w, https://transforms.noihsafbazaar.com/production/uploads/oeuf-pillows.webp?w=2160&q=60&auto=format&fit=crop&dm=1655235128&s=1b56c0b919b696b072722a68fabb695b 2160w, https://transforms.noihsafbazaar.com/production/uploads/oeuf-pillows.webp?w=1920&q=60&auto=format&fit=crop&dm=1655235128&s=f029a846bd1469c4b516c04b1be3efd3 1920w, https://transforms.noihsafbazaar.com/production/uploads/oeuf-pillows.webp?w=1680&q=60&auto=format&fit=crop&dm=1655235128&s=e0ac2188c0ca8a7c3566e0565ce746f2 1680w, https://transforms.noihsafbazaar.com/production/uploads/oeuf-pillows.webp?w=1440&q=80&auto=format&fit=crop&dm=1655235128&s=78bc1b7e6ae2c9158b9d44cab9f636fd 1440w, https://transforms.noihsafbazaar.com/production/uploads/oeuf-pillows.webp?w=1200&q=80&auto=format&fit=crop&dm=1655235128&s=fb581c644e7a27fe4067264a70f7a37a 1200w, https://transforms.noihsafbazaar.com/production/uploads/oeuf-pillows.webp?w=1080&q=80&auto=format&fit=crop&dm=1655235128&s=03b4dad98df1bccae16632d211fbb153 1080w, https://transforms.noihsafbazaar.com/production/uploads/oeuf-pillows.webp?w=960&q=80&auto=format&fit=crop&dm=1655235128&s=bd30c0c627c00c46da21dc6f4565660a 960w, https://transforms.noihsafbazaar.com/production/uploads/oeuf-pillows.webp?w=720&q=80&auto=format&fit=crop&dm=1655235128&s=148dae052b42d367db43d2eda5d3ba30 720w, https://transforms.noihsafbazaar.com/production/uploads/oeuf-pillows.webp?w=640&q=80&auto=format&fit=crop&dm=1655235128&s=cc3a22524f6af94eb5c7c69fc043090c 640w, https://transforms.noihsafbazaar.com/production/uploads/oeuf-pillows.webp?w=480&q=80&auto=format&fit=crop&dm=1655235128&s=07019614292c23cd930685d1348fb843 480w)
Sophie Demenge, who founded the children’s-wear brand Oeuf alongside her husband Michael 20 years ago, guides me to the second floor. Over a cup of jasmine tea, Sophie shares the values that have sustained Oeuf and the crystal clear vision of business done well, tactfully. It is not lost on me that as she discusses sustainability, Michael is working on the rooftop–overseeing the installation of solar panels, yet another implementation to the studio of “passive house” principles. Sophie’s enthusiasm is infectious as she explains “passive house” to me; simply put, it is an approach to construction that is anchored in energy-efficient solutions. She is excited at the prospect of what this approach signifies; that the way of doing things can always be done better, more thoughtfully.
The solar panels are just one of many choices made to create the most sustainable space possible for the Oeuf studio. From the insulation in the walls to the window installation, Sophie has a story behind every detail, a reason for how and why things were done. This attention crosses over to personal aesthetic; the wallpaper in the bathroom is the same wallpaper used in her daughter’s childhood bedroom. “It was leftover,” Sophie nods towards the quirky green print. “From Mae’s room.”
Step inside the world of Oeuf with founder Sophie Demenge.
Sophie stands at her studio going through fabric (L)
Sophie and Michael stand on their (solar-paneled!) rooftop with Otis, their rescue dog (R)
It is evident that you have a fantastic eye for design. Have you always had that? How did you get started in this industry?
My mother was an antique dealer in Paris so I was schlepped to flea markets, antique shows, and auctions for as long as I can remember. The word, “regarde”, which means “to look”, was a word my mother used so often that the sound of it still conjures up memories of our adventures together.
As a child I would always make things. I would take painting and sculpting classes in artists’ studios in my neighborhood, visit museums, exhibits, and openings. My mother also exposed my sister and me to quite a lot of traveling. She was kind of a bohemian so art, music, and creativity were an integral part of my childhood.
In my early 20’s I moved to the US for a complete change of environment after the death of my mother. After a few years of living in San Francisco, I applied to The Pratt Institute for a degree in industrial design. As I was finishing my degree I met Michael who had a metal fabricating business and design studio in Greenpoint, Brooklyn. We started making furniture and ceramics and all kinds of objects together…
With all that “making” going on, it somehow manifested into a baby! When we discovered I was pregnant in 2002, we realized we needed furniture for our little girl, Mae, that was well designed and in line with our design sensibility. While working within the limits of the crib safety requirements at the time, Michael and I designed and made our first crib.
![A bunked by Oeuf. The Bottom bunk has a curtain and two little heads are peeking out.](https://transforms.noihsafbazaar.com/production/uploads/Oeuf-bunkbed.png?w=2400&q=60&auto=format&fit=crop&dm=1655165796&s=3f72a3cbea490c52aee51f0db4f9b860 2400w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-bunkbed.png?w=2160&q=60&auto=format&fit=crop&dm=1655165796&s=f6d48795fe773a92154ac7ecbae84ca9 2160w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-bunkbed.png?w=1920&q=60&auto=format&fit=crop&dm=1655165796&s=d8b02313a02bc4a09b770cbd4a26e244 1920w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-bunkbed.png?w=1680&q=60&auto=format&fit=crop&dm=1655165796&s=f803305542f3b2bc7657df1584eb7cb5 1680w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-bunkbed.png?w=1440&q=80&auto=format&fit=crop&dm=1655165796&s=c853ab80be2cc0307b338bd67f66ac3e 1440w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-bunkbed.png?w=1200&q=80&auto=format&fit=crop&dm=1655165796&s=277812132079db6951ce11bd27655b7b 1200w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-bunkbed.png?w=1080&q=80&auto=format&fit=crop&dm=1655165796&s=8561c52f2ecc3f3438a5209ebd5ccfaa 1080w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-bunkbed.png?w=960&q=80&auto=format&fit=crop&dm=1655165796&s=eb3b68614adb4bc5e712467ed9469edb 960w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-bunkbed.png?w=720&q=80&auto=format&fit=crop&dm=1655165796&s=0e847fa30c361a89d09e2077e785b394 720w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-bunkbed.png?w=640&q=80&auto=format&fit=crop&dm=1655165796&s=cfc1298d9b6d9c9b2d67ee7bc200b445 640w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-bunkbed.png?w=480&q=80&auto=format&fit=crop&dm=1655165796&s=500dd9d23d1e7e945a618954d933de89 480w)
The clothing-side of the business was as serendipitous as the furniture. Shortly after Mae was born, a chance encounter with a Bolivian woman in Manhattan gave me the opportunity to design a mini collection. Again, there didn’t seem to be many options of babies and kids clothing with subtle colors or made from truly natural materials.
I believed that many parents like us wanted children's products more suited to their lives: minimal, modern and ethical, but that didn't exist. And the testing of this intuition was the birth of Oeuf.
As the clothing business grew, we expanded “production” to Peru and incorporated their wonderful Pima cotton into the collections.
Oeuf translates to egg in French. Tell us about that name! How did you pick it, and how is it representative of your brand?
Visually I love that word in French. (Also, when I was pregnant and felt like a hen about to hatch.) There’s something poetic in its shape - having no beginning or end. But perhaps mostly for its universal representation of fertility, birth, and potential. I think it’s perfect.
French is your first language, and you were born in France. How does that experience of childhood differ from that of your children, who grew up in NYC?
The kids grew up in Park Slope, Brooklyn which is not that different from the neighborhood I grew up in Paris (although culturally it’s something else). Like me as a child, they have always walked to school and to friends, and Michael and I walk to the office. There’s a human-scale to my old neighborhood and Park Slope. In Brooklyn, we’re very close to Prospect Park and in Paris I was minutes away from the Luxembourg garden. Most of my friends in Brooklyn are French and there are a couple of French schools in the neighborhood. My sister and her three kids live two blocks away. And we have a boulangerie down the street :)
Culturally speaking and to grossly generalize, Americans are very good natured and optimistic and kids are encouraged to explore. Unlike here, the French education system is quite rigid. You are expected to fit in a box and make decisions very early on and to choose a career path while you don’t have a clue who you are and what moves you. You are expected to conform. I love that in the US, not only can you reinvent yourself, but it’s not frowned upon. Of course, books can be written about the cultural differences between France and the US and all their implications, but I’ll leave that to a sociologist.
![Two children are pictured sitting on a stoop. One of the kids leans their head into the other. They are both wearing purple and brown clothes.](https://transforms.noihsafbazaar.com/production/uploads/Oeuf-kiddos.jpeg?w=2400&q=60&auto=format&fit=crop&dm=1655159945&s=a3b7a762f2761c0181506c45cb623cf7 2400w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-kiddos.jpeg?w=2160&q=60&auto=format&fit=crop&dm=1655159945&s=be41ef50334c6dcb409f61f80b11b312 2160w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-kiddos.jpeg?w=1920&q=60&auto=format&fit=crop&dm=1655159945&s=c5703f6284d4dcc155ca72260e8a7dd7 1920w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-kiddos.jpeg?w=1680&q=60&auto=format&fit=crop&dm=1655159945&s=626cba1ca8adc69bf743c563de8d7370 1680w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-kiddos.jpeg?w=1440&q=80&auto=format&fit=crop&dm=1655159945&s=71dd446f0d779b492979362a02171817 1440w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-kiddos.jpeg?w=1200&q=80&auto=format&fit=crop&dm=1655159945&s=3c7a821a07735573b9a126bf3620918f 1200w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-kiddos.jpeg?w=1080&q=80&auto=format&fit=crop&dm=1655159945&s=eb45875da9c75de2955636dc9a0beb51 1080w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-kiddos.jpeg?w=960&q=80&auto=format&fit=crop&dm=1655159945&s=24ec131541862685c89b53d5007a18fc 960w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-kiddos.jpeg?w=720&q=80&auto=format&fit=crop&dm=1655159945&s=047a0f27cfa8e7715d08f07b8872730f 720w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-kiddos.jpeg?w=640&q=80&auto=format&fit=crop&dm=1655159945&s=5ebed02fff7ec2e94d19fc91d4bb02b3 640w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-kiddos.jpeg?w=480&q=80&auto=format&fit=crop&dm=1655159945&s=904276d522e6d90627330e1da814e81e 480w)
Sophie's young children (L)
Sophie and her daughter Mae, who is now off to university (R)
In what ways do your children surprise or inspire you?
My children have this intrinsic belief they can do and be anything. Despite the uncertain world we live in, they are not cynical or discouraged. That’s very inspiring. There is no inhibition, just curiosity.
They see beauty in the everyday. And I love their unique sense of humor. They are both very funny in different ways. I’m not surprised but it makes for quite a joyful household of goofballs.
![A little kid wears a knit yellow and gray hat/mask and smiles at the camera.](https://transforms.noihsafbazaar.com/production/uploads/Oeuf-libre-mask.jpeg?w=2400&q=60&auto=format&fit=crop&dm=1655160014&s=0908ad3f946f4bc59dac80c247e64c44 2400w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-libre-mask.jpeg?w=2160&q=60&auto=format&fit=crop&dm=1655160014&s=2f29cac42f383c8db7d3f54de7aee699 2160w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-libre-mask.jpeg?w=1920&q=60&auto=format&fit=crop&dm=1655160014&s=5790e06391628df373da82339d895d30 1920w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-libre-mask.jpeg?w=1680&q=60&auto=format&fit=crop&dm=1655160014&s=f6a1c5b0232cae90293281e7e5558727 1680w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-libre-mask.jpeg?w=1440&q=80&auto=format&fit=crop&dm=1655160014&s=cc274ba511e4714b68b1a7afdb8a38b4 1440w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-libre-mask.jpeg?w=1200&q=80&auto=format&fit=crop&dm=1655160014&s=2ac34a5cef4823a421366b1900a096be 1200w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-libre-mask.jpeg?w=1080&q=80&auto=format&fit=crop&dm=1655160014&s=1370f772579b5fd45e4ca620c4a114c7 1080w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-libre-mask.jpeg?w=960&q=80&auto=format&fit=crop&dm=1655160014&s=bbd38a4a762770754889e3a09a5f3646 960w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-libre-mask.jpeg?w=720&q=80&auto=format&fit=crop&dm=1655160014&s=6f151e263df42069e4be82a2b937b927 720w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-libre-mask.jpeg?w=640&q=80&auto=format&fit=crop&dm=1655160014&s=3a622e29512d642e12d87f7d7dcc5e9e 640w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-libre-mask.jpeg?w=480&q=80&auto=format&fit=crop&dm=1655160014&s=68f28258472f54927162d34f19fb461a 480w)
Oeuf is a family-run studio, inspired by your own kiddos and “the evolving needs of 21st century families”. Could you describe some of those evolving needs you’ve noticed in modern families? What do you believe helps meet those needs?
I believe the needs Oeuf fulfills for modern families are those intangible things that are lacking in our consumer-driven world. Unique designs, whimsy, honesty, quality, and fairness, are some that come to mind.
Oeuf has had a sustainable business model long before it was the “thing” to do. What makes a brand successful when it comes to sustainability?
For us it’s never been about trends. It’s common sense. Also, being French, less is more and quality comes first. Consumerism is not a thing; it’s rather considered vulgar.
As a brand we make deliberate choices based on what we believe and want as parents for our own kids and were lucky enough that it resonated with a broader audience.
We produce where the raw materials come from. Be it birch in Eastern Europe for the furniture or Alpaca and Pima in South America.
![Woman cradles a small lamb close to her face.](https://transforms.noihsafbazaar.com/production/uploads/p.jpeg?w=2400&q=60&auto=format&fit=crop&dm=1655158757&s=52c8636d8e16a7f8d5d7903b4bfc6ced 2400w, https://transforms.noihsafbazaar.com/production/uploads/p.jpeg?w=2160&q=60&auto=format&fit=crop&dm=1655158757&s=50e2748ca8b9a6abde26b2a5027b68dd 2160w, https://transforms.noihsafbazaar.com/production/uploads/p.jpeg?w=1920&q=60&auto=format&fit=crop&dm=1655158757&s=98c92eb79f912fd44320731545b2122f 1920w, https://transforms.noihsafbazaar.com/production/uploads/p.jpeg?w=1680&q=60&auto=format&fit=crop&dm=1655158757&s=5f7c4a7b8a98e6d6d10f69e73ab97fb2 1680w, https://transforms.noihsafbazaar.com/production/uploads/p.jpeg?w=1440&q=80&auto=format&fit=crop&dm=1655158757&s=39273ec382b574c0fa8224e821763251 1440w, https://transforms.noihsafbazaar.com/production/uploads/p.jpeg?w=1200&q=80&auto=format&fit=crop&dm=1655158757&s=d4d5ef283316a82161e31c13b2b309a5 1200w, https://transforms.noihsafbazaar.com/production/uploads/p.jpeg?w=1080&q=80&auto=format&fit=crop&dm=1655158757&s=b9ed4db8ab3ae3f134397bbac4ac3cc1 1080w, https://transforms.noihsafbazaar.com/production/uploads/p.jpeg?w=960&q=80&auto=format&fit=crop&dm=1655158757&s=29b1ed7be628dab7e6239f591a58df81 960w, https://transforms.noihsafbazaar.com/production/uploads/p.jpeg?w=720&q=80&auto=format&fit=crop&dm=1655158757&s=e5beaeb4daea484a203ba75f464c32cc 720w, https://transforms.noihsafbazaar.com/production/uploads/p.jpeg?w=640&q=80&auto=format&fit=crop&dm=1655158757&s=f7cfa2a70d2a623590614de127d1c299 640w, https://transforms.noihsafbazaar.com/production/uploads/p.jpeg?w=480&q=80&auto=format&fit=crop&dm=1655158757&s=d7a6fce2ec7e3eeeee6d72247fc00b9c 480w)
What prompted you to explore the world of resale?
The world of resale has always been part of my life. A good part of my wardrobe is secondhand or trades with other designers. It’s fun and it makes sense economically and for the planet. Not that I don’t splurge from time to time.
How did you discover Noihsaf? How important is community, and what role does it play on the journey Oeuf and Noihsaf are embarking on together?
I first discovered Noishaf on IG. I’m a bit lazy when it comes to shopping. Noishaf is an obvious choice as it has all my favorite brands and the website itself is visually delightful. Kate is so great at curating and creating a space that feels intimate and practical. I like the idea of things having many lives and being part of different family stories. I love knowing that Kate’s Sparrow Crib moved on to the next family. Michael built the first Perch bunk bed for Marius (our son) and after some years it went to a close friend, then her friend etc.. It's more affordable and democratic and has a life of its own.
Noishaf feels like a village. I hope Oeuf feels like that too.
What is your advice to someone who wants to get involved in the fashion industry, but feels they might be adding to the onslaught of materialism rampant in our society? For yourself, how did you learn to strike that balance of creation and intentionality in a world marked by consumerism?
The first thing is to have an honest look at how you consume yourself and perhaps make adjustments before adding more. But if someone has new and better ideas, bring it on. My advice would be to offer something unique and of quality. An expression of you. The world has enough crap in it already–so if you’re going to compete on price, you’re just adding to the problem.
I think the core of the problem is on the demand side. It’s our human desire for the latest, newest thing; and until we learn the lesson that the satisfaction we get from that new thing is only fleeting, the madness will continue.
![A little kid stands in front of a rack of clothing and holds up a zebra print tutu while smiling at the camera.](https://transforms.noihsafbazaar.com/production/uploads/Oeuf-Mae-expressing-herself.jpeg?w=2400&q=60&auto=format&fit=crop&dm=1655160051&s=700a13dba1b5522ef20a22532ede466f 2400w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-Mae-expressing-herself.jpeg?w=2160&q=60&auto=format&fit=crop&dm=1655160051&s=d461db7bc2d52e25fea4d978a88367d3 2160w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-Mae-expressing-herself.jpeg?w=1920&q=60&auto=format&fit=crop&dm=1655160051&s=c05732c66c61ac676aa912fbc3365a4b 1920w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-Mae-expressing-herself.jpeg?w=1680&q=60&auto=format&fit=crop&dm=1655160051&s=27ec0fac122ef6d4b12627f862d61b84 1680w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-Mae-expressing-herself.jpeg?w=1440&q=80&auto=format&fit=crop&dm=1655160051&s=21511eb828dd3f8ad178cfd01f66c2f3 1440w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-Mae-expressing-herself.jpeg?w=1200&q=80&auto=format&fit=crop&dm=1655160051&s=67a0ad74ec20e199458220af9cd4ebbf 1200w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-Mae-expressing-herself.jpeg?w=1080&q=80&auto=format&fit=crop&dm=1655160051&s=fd118ee6144f864532afedcf61410b63 1080w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-Mae-expressing-herself.jpeg?w=960&q=80&auto=format&fit=crop&dm=1655160051&s=8c6a751f8e9965679be3c652afbbfeb7 960w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-Mae-expressing-herself.jpeg?w=720&q=80&auto=format&fit=crop&dm=1655160051&s=e59065ddfe8e2d9813acd2abf3c633d1 720w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-Mae-expressing-herself.jpeg?w=640&q=80&auto=format&fit=crop&dm=1655160051&s=2c0a50b8b1903f2c2c23a3aaaa541187 640w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-Mae-expressing-herself.jpeg?w=480&q=80&auto=format&fit=crop&dm=1655160051&s=9060a35e5c01d8afc77653c20f2811a0 480w)
Sophie's daughter Mae playing dress up, and pictured in a green skirt she made herself!
How do you encourage exploration and teach self-expression when it comes to dressing children?
As soon as kids can dress themselves they should be encouraged to do so. When my kids were at the age where they could pull stuff from their dressers they could wear whatever they wanted. Mae learned to sew early on and made her own clothes for a few years. It was pretty epic! She still does it on occasion. She uses Oeuf swatches to make patchwork and recently discovered that our 6Y tank makes cute crop tops (yikes!).
Is there an Oeuf piece you have a particular fondness of, since Oeuf started 20 years ago?
I have a particular fondness for all of them. They remind me of a specific time in my life. I do have a soft spot making the goodies with the ladies in Bolivia. I love all my visits there. We have so much fun. It feels like a sisterhood. I love how they hold my hands or waist when we walk in the street. It’s very precious. The Gold Tooth Pillow is one of my favorites. They loved it. We had a lot of fun developing that together. In Bolivia, having gold teeth is a sign of wealth. This pillow is a tribute to those amazing ladies and their beautiful smiles.
![Sophie sits between two Bolivian women in the grass. The woman on the right wears a black hat and white sweater. Sophie wears a white shirt.](https://transforms.noihsafbazaar.com/production/uploads/Oeuf-Sophie-in-Bolivia.jpeg?w=2400&q=60&auto=format&fit=crop&dm=1655160153&s=0becde65bd2dcc04eba011f9cbfe0366 2400w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-Sophie-in-Bolivia.jpeg?w=2160&q=60&auto=format&fit=crop&dm=1655160153&s=bf5324fae54652e5e6713f261d4fc505 2160w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-Sophie-in-Bolivia.jpeg?w=1920&q=60&auto=format&fit=crop&dm=1655160153&s=6e6aeb12891843813532218e3ee693e1 1920w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-Sophie-in-Bolivia.jpeg?w=1680&q=60&auto=format&fit=crop&dm=1655160153&s=3300eca713a8e0c8c09f36e1086e513c 1680w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-Sophie-in-Bolivia.jpeg?w=1440&q=80&auto=format&fit=crop&dm=1655160153&s=c21e2954de2f0f9ea813db96bdaf491c 1440w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-Sophie-in-Bolivia.jpeg?w=1200&q=80&auto=format&fit=crop&dm=1655160153&s=34b90e7e7decbc4a9a89765dc0ef92c8 1200w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-Sophie-in-Bolivia.jpeg?w=1080&q=80&auto=format&fit=crop&dm=1655160153&s=75b03c61f5aa0e11a3f73ce6c1a1bc09 1080w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-Sophie-in-Bolivia.jpeg?w=960&q=80&auto=format&fit=crop&dm=1655160153&s=50969683ec5310bf44b97ee024e962bc 960w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-Sophie-in-Bolivia.jpeg?w=720&q=80&auto=format&fit=crop&dm=1655160153&s=d05e6c1ac9fa7f9e32a3072f467baaaf 720w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-Sophie-in-Bolivia.jpeg?w=640&q=80&auto=format&fit=crop&dm=1655160153&s=9c524d15b44ad85d027000ca141e6477 640w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-Sophie-in-Bolivia.jpeg?w=480&q=80&auto=format&fit=crop&dm=1655160153&s=6c35cb89e4e008c8f548e4bee5655e15 480w)
![A quirky, knit tooth pillow sits against a plain wood background.](https://transforms.noihsafbazaar.com/production/uploads/Oeuf-tooth-pillow-front.jpg?w=2400&q=60&auto=format&fit=crop&dm=1655160184&s=0914c374f20f646bccb4866d0e73e4de 2400w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-tooth-pillow-front.jpg?w=2160&q=60&auto=format&fit=crop&dm=1655160184&s=292057afe0e9961c31504d199bb28011 2160w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-tooth-pillow-front.jpg?w=1920&q=60&auto=format&fit=crop&dm=1655160184&s=03e1f241055913d3d93b42b53feeaf39 1920w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-tooth-pillow-front.jpg?w=1680&q=60&auto=format&fit=crop&dm=1655160184&s=8a09d93972d509859c9d06ccd42203e0 1680w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-tooth-pillow-front.jpg?w=1440&q=80&auto=format&fit=crop&dm=1655160184&s=ae905e2647b19abf93f1b2d11decee5d 1440w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-tooth-pillow-front.jpg?w=1200&q=80&auto=format&fit=crop&dm=1655160184&s=a4e6777f7052a4837a413e5f79830758 1200w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-tooth-pillow-front.jpg?w=1080&q=80&auto=format&fit=crop&dm=1655160184&s=f94c36667d3604fc4e557bf2376ef49d 1080w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-tooth-pillow-front.jpg?w=960&q=80&auto=format&fit=crop&dm=1655160184&s=626d725651dd5fd98f18673c08180144 960w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-tooth-pillow-front.jpg?w=720&q=80&auto=format&fit=crop&dm=1655160184&s=a290aaa0bbdaf3c227302544518be701 720w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-tooth-pillow-front.jpg?w=640&q=80&auto=format&fit=crop&dm=1655160184&s=e8d7a9818b13c17fcaa95b92f929f39c 640w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-tooth-pillow-front.jpg?w=480&q=80&auto=format&fit=crop&dm=1655160184&s=34e88648b96f13d15c70502418970a5d 480w)
It’s Oeuf’s 20th year! Not only that, but you have this beautiful new studio; you are celebrating two huge milestones. What have you learned since beginning this Oeuf journey?
I’ve learned that who you are in life is who you are in business. For me, life and Oeuf are so intertwined. I’ve learned that there are no shortcuts and to find solace in the work itself and enjoy the ride no matter how bumpy it gets.
What is your hope for Oeuf in the coming year?
Oh my! I’m just trying to get through the day...
![Sophie is pictured with her husbadn Michael in a living space. He sits down wearing a dark shirt and jeans, and she is smiling over his shoulder.](https://transforms.noihsafbazaar.com/production/uploads/Oeuf-Sophie-and-Michael.jpeg?w=2400&q=60&auto=format&fit=crop&dm=1655160212&s=b268fd04ecf1c9583e44787632c5f134 2400w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-Sophie-and-Michael.jpeg?w=2160&q=60&auto=format&fit=crop&dm=1655160212&s=24e902e051a16b76c2d7e8f5fd95b142 2160w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-Sophie-and-Michael.jpeg?w=1920&q=60&auto=format&fit=crop&dm=1655160212&s=0ae02cc5ccaf1bf2d01c8404a7ac248a 1920w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-Sophie-and-Michael.jpeg?w=1680&q=60&auto=format&fit=crop&dm=1655160212&s=620e6a6327fd2272652a7fe837e7c6cb 1680w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-Sophie-and-Michael.jpeg?w=1440&q=80&auto=format&fit=crop&dm=1655160212&s=d63c872dd95ed470fbe3488a2e057757 1440w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-Sophie-and-Michael.jpeg?w=1200&q=80&auto=format&fit=crop&dm=1655160212&s=377dea1ab65c1b113a913791a1a2da0d 1200w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-Sophie-and-Michael.jpeg?w=1080&q=80&auto=format&fit=crop&dm=1655160212&s=6ab56f002287be4d8ece5132339b293b 1080w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-Sophie-and-Michael.jpeg?w=960&q=80&auto=format&fit=crop&dm=1655160212&s=27a776763090c81eeb03d3a1408b3ea2 960w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-Sophie-and-Michael.jpeg?w=720&q=80&auto=format&fit=crop&dm=1655160212&s=7d6043f6f0c264cc673bbfb14f4f4876 720w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-Sophie-and-Michael.jpeg?w=640&q=80&auto=format&fit=crop&dm=1655160212&s=aeea4f1ab8a83078ef7d9eddf0130500 640w, https://transforms.noihsafbazaar.com/production/uploads/Oeuf-Sophie-and-Michael.jpeg?w=480&q=80&auto=format&fit=crop&dm=1655160212&s=f27a02af0ba7be1e9576982a65358636 480w)
Sophie and Michael: Mom + Dad, Wife + Husband, Oeuf co-founders.
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