Siren Basics

Founded by sisters Brenda and Clara, Siren Basics began in 2021 when they were college and high school students. The idea was birthed from noticing a lack of underwear in the market that suited their needs. They wanted a trifecta of pretty, comfortable and relatively affordable underwear that inspired them to be the most confident versions of themselves. After failing to find the perfect pair, they decided to create their own and that trifecta became their North Star. The past few years have been an incredible journey in growing Siren from a tiny underwear brand to now, a range of undies, pajamas and bikinis. "We are always learning, growing and evolving, and are excited to see where life takes us next."